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the macao new media forum was successfully held at the must

guided by department of publicity and culture of the liaison office of the central people's government in the macao special administrative region, with special support from the government information bureau of macao, cultural affairs bureau, tourism office, education and youth development bureau, and the macao foundation, the "new media forum" was successfully held on november 14, 2024, at the auditorium d of the macau university of science and technology (must). this event was jointly organized by the macao daily and tdm, with co-organizing support from bauhinia culture holdings limited, the faculty of hospitality and tourism management (fhtm) of must, and the macao live streaming association.

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this session of the lecture is themed "the new media era: exploring cultural heritage and development," focusing on the transmission of chinese culture through the integration of "new media culture." mr. fang jinlong, distinguished national music artist, collector of chinese and foreign musical instruments, and the representative of the contemporary five-stringed pipa, dr. ng chi leong, vice chairman of the cultural and historical committee of the national committee of the chinese people's political consultative conference, chairman of the macao foundation administrative committee, and president of the macao cultural federation as well as mr. dong yuhui, the person in charge of yuhu (beijing) technology co., ltd., were invited to share how to combine "new media culture" to promote outstanding traditional chinese culture. the lecture attracted nearly 400 attendees.

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